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Hi! This a tool for making custom branded color palettes for web and UI design that are built from the ground up to meet accessible contrast requirements for WCAG, ADA and Section 508. Key features:
The tool uses HSLuv for the color picker. HSLuv has the awesome property that modifying the hue and saturation won't impact how bright a color is. This is known as "perceptual uniformity" and makes HSLuv great for exploring accessible color combinations because when the brightness of a color stays the same, so does the color's (WCAG) contrast against other colors.
Most design tools use HSL color pickers which make it more difficult than it should be to pick contrasting colors. With HSL, varying the hue or saturation sliders counterintuitively also changes the lightness and therefore the contrast of the colors, when you might expect only the the lightness slider would do this. HSLuv fixes this confusing behaviour so you can focus on exploring accessible color choices.
There's none! Besides giving you a base to start from, I don't think it's practical to autogenerate all the tints/shades of a branded color palette and have it look just right. Here's a related note from the creators of Tailwind :
If you're wondering how we automatically generated the 50-950 shades of each color, bad news — color is complicated and to get the absolute best results we picked all of Tailwind's default colors by hand, meticulously balancing them by eye and testing them in real designs to make sure we were happy with them.
This tool tries to make picking and tweaking the colors you want intuitive and quick enough that you won't want to give up control to autogeneration magic.
The article from Refactoring UI on Building Your Color Palette is a great introduction on building color palettes for web UIs from the ground up and why you usually end up needing multiple shades of several colors:
In practice, you want 8-10 shades [of grey] to choose from ... Most sites need one, maybe two colors that are used for primary actions, emphasizing navigation elements ... every site needs a few accent colors for communicating different things to the user. For example, you might want to use an eye-grabbing color like yellow, pink, or teal to highlight a new feature ... You might also need colors to emphasize different semantic states, like red for confirming a destructive action ... yellow for a warning message ... or green to highlight a positive trend ... All in, it's not uncommon to need as many as ten different colors with 5-10 shades each for a complex UI.
Contrast and Color Accessibility from WebAIM is a good straightforward introduction to WCAG accessible color usage. I don't see this mentioned often, but I think accessibility guidelines are intimidating and difficult to apply without practice, where the official WCAG text is especially difficult to follow. So don't be hard on yourself if it takes some time to get your head around it!
Unfortunately, WCAG 2 contrast checks have flaws (that are well known amoung WCAG experts, but not within design and development communities):
APCA is a more accurate way to measure contrast that addresses the above flaws in WCAG 2 and some version of APCA may feature in the next major version of WCAG ("APCA™ is the candidate contrast method for WCAG 3, and is currently in public beta. WCAG 3 is still in development and subject to changes prior to adoption.").
The ACPA contrast guidelines are more complex to get your head around but they more accurately reflect how contrast requirements depend on the type of content being read, such as body text, labels, small headings, large headings, and copyright notices. Read more in Why APCA as a New Contrast Method? and there's also an APCA discussion forum to learn more about applying APCA and give feedback.
Take a look in the "Export" menu to find file format options that will work will other apps and tools. For example:
.css
and
.ase
export formats but DTCG format is the recommended approach right now.
.ase
export format.
.svg
or .png
image of your palette, import that into your design app, and grab
colors from the image with an eyedropper tool.
.config.js
for use with your
Tailwind configuration file.
.css
file of CSS variables to use directly in style sheets.Maybe! Fill out the feature request form to let me know which app and why this would be helpful to you.
I've had a few requests about linking or using preset hue and saturation curves between swatches but I don't think this would help much. If you look at the example palettes, you'll find the hue and saturation curves for red, green, blue and so on are all fairly unique from each other and don't match typical smooth easing curves. This is partly because color spaces aren't arranged with this in mind, where you wouldn't expect e.g. a saturation curve for red to look right for blue or other colors, or for it to be a perfect curve or straight line.
The editor does have an option though to link lightness curves between swatches because this makes sense within the HSLuv color space, where two colors with the same lightness but different hue/saturation should have the same perceived brightness.
Take a look my other app, Checkbot: SEO checker, a Chrome extension that bulk checks your web pages for SEO, speed, and security best practices. It has 80K users and a 4.9 star rating.
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